Eat With Your Eyes brand logo with smiley face icon
Client / 
Bidfood

Award Winning Alternatives

What we did
Packaging
Brand Positioning
Brand Identity / Guidelines
Illustration
We were asked to originate and position the packaging design for a new range of plant-based barista alternatives for coffee retail - oat, soya and coconut. An immediate collaborative relationship with the client enabled us to explore a distinctive and previously untapped direction within the category.
The name Zilk was developed as an alternative spelling for this plant-based alternative. The logo style evoked the simple, super-modern name. At the heart of zilk is an immersive coffee experience. This is expressed through the packaging illustration style, featuring contemporary figures relaxing within the drink.
A comprehensive set of brand guidelines was developed to ensure consistency across all touchpoints. The resulting positioning, visual identity and strong on-shelf presence enabled the range to stand apart from competitors, culminating in a Silver award at The Grocer New Packaging Awards.

We were asked to originate and position the packaging design for a new range of plant-based barista alternatives for coffee retail - oat, soya and coconut. An immediate collaborative relationship with the client enabled us to explore a distinctive and previously untapped direction within the category.

The name Zilk was developed as an alternative spelling for this plant-based alternative. The logo style evoked the simple, super-modern name. At the heart of zilk is an immersive coffee experience. This is expressed through the packaging illustration style, featuring contemporary figures relaxing within the drink.

A comprehensive set of brand guidelines was developed to ensure consistency across all touchpoints. The resulting positioning, visual identity and strong on-shelf presence enabled the range to stand apart from competitors, culminating in a Silver award at The Grocer New Packaging Awards.
Smiling bald man in black jumper at office desk
“We created illustrations to connect the customer with a relaxed coffee loving lifestyle and also evoke a modern craft associated with barista artistry.”
Jake Lockett
Senior Motion Designer
“Our customers are loving the look and taste of our new range of plant-based barista alternatives. The response has been very positive, with a huge praise for the quality, taste and branding. A big thank you to Eat With Your Eyes who are super easy to work with and delivered on what they promised.”
Andy Small
Senior Brand Marketing Manager, Bidfood
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

Industry Insights

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we love, in-depth insights and case studies in our food and drink brandzine and website.
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Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey