You could see Company of Cooks in every detail of a restaurant, café, bar or event across some of the UK’s most prestigious venues. Our new brand positioning and creative standards needed to evoke a contemporary business with an underlying appreciation of excellence.
We articulated the three core values of ‘Craft’, ‘Creativity’ and ‘Community’ through the use of illustration and photography. The logo typography reflected a considered mix of modern and occasional classical characters. A unique stencil serif font also mirrored this juxtaposition of contemporary and heritage.
After establishing ‘Handpick every moment’ as the brand strapline, we created a suite of bespoke artisanal sketches to emphasise attention to detail and bring a unique, personal touch to all aspects of the brand and service.