Eat With Your Eyes brand logo with smiley face icon
Client / 
Conveni Food

A Slice of Retail Freshly Delivered

What we did
Packaging
Brand Positioning
Brand Identity / Guidelines
Brand Strategy
We were approached by our friends at Conveni Foods to develop a new pizza brand, Gio’s, for retail through Ocado. We began by building a story to guide our creative direction and explored ways to give the products an iconic, authentic look and feel with strong standout.
A bold typographic approach was well received from our initial designs, and we then introduced an unconventional colour palette to represent the different flavours in the range. When considering the outer packaging, we also explored ways we could actually show the quality of the product directly to consumers.
The finished product range has proved highly popular with consumers, leading to the creation of a more premium ‘Signature’ pizza range to further expand the Gio’s story. We’re delighted with the packaging results, they’ve created real standout on shelf and provided a strong platform to continue their journey even further.

We were approached by our friends at Conveni Foods to develop a new pizza brand, Gio’s, for retail through Ocado. We began by building a story to guide our creative direction and explored ways to give the products an iconic, authentic look and feel with strong standout.

A bold typographic approach was well received from our initial designs, and we then introduced an unconventional colour palette to represent the different flavours in the range. When considering the outer packaging, we also explored ways we could actually show the quality of the product directly to consumers.

The finished product range has proved highly popular with consumers, leading to the creation of a more premium ‘Signature’ pizza range to further expand the Gio’s story. We’re delighted with the packaging results, they’ve created real standout on shelf and provided a strong platform to continue their journey even further.
Man smiling whilst reading a magazine in an office
“Gio’s was all about creating a brand that stood out in a crowded category. We built a clear story, then used bold typography and an unexpected colour palette to give each product its own character, while ensuring the packaging clearly communicated quality on shelf.”
Paul Pisani
New Business Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

Industry Insights

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Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
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Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
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Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey