We were approached by our friends at Conveni Foods to develop a new pizza brand, Gio’s, for retail through Ocado. We began by building a story to guide our creative direction and explored ways to give the products an iconic, authentic look and feel with strong standout.
A bold typographic approach was well received from our initial designs, and we then introduced an unconventional colour palette to represent the different flavours in the range. When considering the outer packaging, we also explored ways we could actually show the quality of the product directly to consumers.
The finished product range has proved highly popular with consumers, leading to the creation of a more premium ‘Signature’ pizza range to further expand the Gio’s story. We’re delighted with the packaging results, they’ve created real standout on shelf and provided a strong platform to continue their journey even further.