Eat With Your Eyes brand logo with smiley face icon
Client / 
David Lloyd Clubs

Elevating the Clubroom

What we did
Campaign
Photography / Video
Digital / Motion
Communications
David Lloyd Clubs asked us to evolve the design of their food menu to meet the expectations of their members. From our insights, we shaped a vision of ‘premium’ that showcases the health-focused dishes in a way that feels both aspirational and accessible, while staying true to the club’s relaxed atmosphere.
To elevate the visual identity, we art-directed a food photography shoot, creating fresh dish imagery that felt both refined and authentic. Working closely with the chefs and food stylists, we captured a mix of perfectly composed hero shots and group scenes to bring the menus and marketing assets to life.
The menus have now been live for a few months and proving to be a big hit with members. An early review found 68% rated the new look ‘excellent’, while photographed dishes saw a 28% sales increase. We’re delighted with the results and hope this success continues across Europe.

David Lloyd Clubs asked us to evolve the design of their food menu to meet the expectations of their members. From our insights, we shaped a vision of ‘premium’ that showcases the health-focused dishes in a way that feels both aspirational and accessible, while staying true to the club’s relaxed atmosphere.

To elevate the visual identity, we art-directed a food photography shoot, creating fresh dish imagery that felt both refined and authentic. Working closely with the chefs and food stylists, we captured a mix of perfectly composed hero shots and group scenes to bring the menus and marketing assets to life.

The menus have now been live for a few months and proving to be a big hit with members. An early review found 68% rated the new look ‘excellent’, while photographed dishes saw a 28% sales increase. We’re delighted with the results and hope this success continues across Europe.
“Working with EWYE on this project has been smooth sailing from start to finish. The creative team nailed the brief straight away, and communication has been outstanding throughout. It’s been a real pleasure working together, and we’re really excited to roll out the new menu across our European clubs.”
Katie Homer
Marketing Manager, David Lloyd Clubs
Woman smiling and working on Apple MacBook laptop in office
“This project went beyond a simple visual update. We wanted the menu to feel at home in the clubrooms - premium yet practical. By refining the structure, layout, and materials, we created something much easier for members to navigate and durable for everyday use.”
Jackie Maddocks
Senior Designer
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

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Industry Insights

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Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey