Mecca needed a bold, identifiable menu rooted in brand colours and typography, with impactful food photography. Clear value messaging was key, alongside heroing the new bingo bowls to drive both attendance and profitability.
We designed a vibrant, standout menu to cut through the busy bingo environment. ‘Feed the Fun’ led the concept, supported by ‘Best Value Ever’. Bright food photography was captured, with branded greaseproof for a fully ownable look. Playful copy and structured layouts ensured hero dishes and pricing worked seamlessly together.
The campaign extended into POS and digital, with animated assets bringing energy, colour and value messaging to life across every touchpoint. This fresh menu launch delivered outstanding results, with weekly sales up £23k, gross profit increasing by £12k, and guest sentiment improving across both food quality and menu variety.