Eat With Your Eyes brand logo with smiley face icon
Client / 
Mecca Bingo

A Full House of New Flavours

What we did
Brand Positioning
Communications
Photography / Video
Point of Sale
Mecca needed a bold, identifiable menu rooted in brand colours and typography, with impactful food photography. Clear value messaging was key, alongside heroing the new bingo bowls to drive both attendance and profitability.
We designed a vibrant, standout menu to cut through the busy bingo environment. ‘Feed the Fun’ led the concept, supported by ‘Best Value Ever’. Bright food photography was captured, with branded greaseproof for a fully ownable look. Playful copy and structured layouts ensured hero dishes and pricing worked seamlessly together.
The campaign extended into POS and digital, with animated assets bringing energy, colour and value messaging to life across every touchpoint. This fresh menu launch delivered outstanding results, with weekly sales up £23k, gross profit increasing by £12k, and guest sentiment improving across both food quality and menu variety.

Mecca needed a bold, identifiable menu rooted in brand colours and typography, with impactful food photography. Clear value messaging was key, alongside heroing the new bingo bowls to drive both attendance and profitability.

We designed a vibrant, standout menu to cut through the busy bingo environment. ‘Feed the Fun’ led the concept, supported by ‘Best Value Ever’. Bright food photography was captured, with branded greaseproof for a fully ownable look. Playful copy and structured layouts ensured hero dishes and pricing worked seamlessly together.

The campaign extended into POS and digital, with animated assets bringing energy, colour and value messaging to life across every touchpoint. This fresh menu launch delivered outstanding results, with weekly sales up £23k, gross profit increasing by £12k, and guest sentiment improving across both food quality and menu variety.
Mecca Bingo Feed the Fun food promotional table signSharing spread of chicken strips, wings, hot dog and fries
“It was a pleasure to work with EWYE. They took time to understand our brief and business, offering great advice throughout. We’re very pleased with how they brought our new menu and POS to life, redefining how we present our food proposition. We look forward to working with them again.”
Carl White
Head of Venues Marketing, Mecca Bingo
Woman smiling and working on Apple MacBook laptop in office
“What a brilliant project to be part of... visiting Mecca Bingo gave us insight into how members eat and play, which shaped our thinking and focus - creating a menu that truly resonates. Both teams were delighted with the result and who doesn’t love a dabber!”
Jackie Maddocks
Senior Designer
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

Industry Insights

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Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
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Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey