Eat With Your Eyes brand logo with smiley face icon
Client / 
Oriel

French Flavours, Parisian Panache

What we did
Brand Positioning
Brand Identity / Guidelines
Communications
Photography / Illustration
We were asked to take a beautiful restaurant at Heathrow and develop a completely new and much deeper, richer ‘casual luxury’ customer experience. The restaurant was owned by Casual Dining Group - now The Big Table Group.
Through understanding the target customer and their occasions we established a new essence that everyone could understand. The Oriel Grande Brasserie environment evoked a ‘Timeless taste of Paris’ – a formula we developed, enriched and then embedded consistently into every aspect of the new brand.
We created the logo, strapline, tone of voice, photography, illustration styling, typography, menu design and all P.O.S. We wrote and designed the website and also launched all social media channels – with content. Spend per head increased by 9% following our brand repositioning.

We were asked to take a beautiful restaurant at Heathrow and develop a completely new and much deeper, richer ‘casual luxury’ customer experience. The restaurant was owned by Casual Dining Group - now The Big Table Group.

Through understanding the target customer and their occasions we established a new essence that everyone could understand. The Oriel Grande Brasserie environment evoked a ‘Timeless taste of Paris’ – a formula we developed, enriched and then embedded consistently into every aspect of the new brand.

We created the logo, strapline, tone of voice, photography, illustration styling, typography, menu design and all P.O.S. We wrote and designed the website and also launched all social media channels – with content. Spend per head increased by 9% following our brand repositioning.
“Having a clear brand proposition has given everybody something to get behind. It has also given both myself and the Board the confidence to take this one-off concept to other landlords outside of the airport. As we know what the brand is and where it sits in the marketplace, we can confidently sell it in”.
Lisa Johnson
Concessions and New Concepts Division
Smiling middle-aged man in navy shirt in modern office
“This elevated brand repositioning demanded a deep understanding and empathy with the diverse global travellers and business professionals moving through Heathrow Terminal 3. We integrated premium Art Deco details to match Afroditi Krassa’s interior design.”
Tony Chambers
Co-Founder / Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

Industry Insights

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Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
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Industry Insights

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Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey