Eat With Your Eyes brand logo with smiley face icon
Client / 
NoLess

No Alcohol. No Compromise.

What we did
Packaging
Brand Positioning
Brand Identity / Guidelines
Artwork / Production
We partnered with two siblings to launch a premium non-alcoholic spirits brand rooted in enjoyment, not absence. We positioned the product as crafted and culturally relevant, building a brand around flavour, inclusivity and ritual, designed to stand confidently alongside traditional spirits.
We produced all the original brand creative, from naming to final packaging. NoLess is a combination of the founders names and a ‘no less’ experience. We built a bold, modern identity which translated to the bottle labels, ensuring a seamless consistency from concept to a premium, standout product.
The result is a confident, premium brand spanning two non-alcoholic spirits. Each has distinct character within a unified identity, designed to sit alongside traditional brands. Noless is inclusive, flavour-led and uncompromising - built for modern drinking culture, where choice doesn’t mean sacrifice.

We partnered with two siblings to launch a premium non-alcoholic spirits brand rooted in enjoyment, not absence. We positioned the product as crafted and culturally relevant, building a brand around flavour, inclusivity and ritual, designed to stand confidently alongside traditional spirits.

We produced all the original brand creative, from naming to final packaging. NoLess is a combination of the founders names and a ‘no less’ experience. We built a bold, modern identity which translated to the bottle labels, ensuring a seamless consistency from concept to a premium, standout product.

The result is a confident, premium brand spanning two non-alcoholic spirits. Each has distinct character within a unified identity, designed to sit alongside traditional brands. Noless is inclusive, flavour-led and uncompromising - built for modern drinking culture, where choice doesn’t mean sacrifice.
Noless brand logo, no alcohol no compromise, green gold
Woman smiling and working on Apple MacBook laptop in office
“This project was a rare opportunity to shape a brand, from naming and branding to the physical product. Working closely with the founders, we created something personal yet culturally relevant. Seeing it realised is hugely rewarding, a reminder to build brands that look good and mean something.”
Jackie Maddocks
Senior Designer
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

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Industry Insights

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Every week we curate a complimentary bite-sized food and drink newsletter for all of our clients and followers.
Industry Insights The Nibble
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Check out what’s trending, what we love, in-depth insights and our project case studies in our food and drink brandzine.
Industry Insights Tasty 100

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© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales: No. 1234567890

Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales: No. 1234567890
Member of the Bedfordshire Chamber of Commerce logoDBA Association Member logo in grey