We partnered with two siblings to launch a premium non-alcoholic spirits brand rooted in enjoyment, not absence. We positioned the product as crafted and culturally relevant, building a brand around flavour, inclusivity and ritual, designed to stand confidently alongside traditional spirits.
We produced all the original brand creative, from naming to final packaging. NoLess is a combination of the founders names and a ‘no less’ experience. We built a bold, modern identity which translated to the bottle labels, ensuring a seamless consistency from concept to a premium, standout product.
The result is a confident, premium brand spanning two non-alcoholic spirits. Each has distinct character within a unified identity, designed to sit alongside traditional brands. Noless is inclusive, flavour-led and uncompromising - built for modern drinking culture, where choice doesn’t mean sacrifice.