Eat With Your Eyes brand logo with smiley face icon
Client / 
Dirty Martini

Shaken up to Raise the Bar

What we did
Communications
Campaign
Photography / Video
We worked closely with the team at Dirty Martini, to create and deliver a new cocktail menu for the high street chain. We began by taking inspiration from the opulent interiors, and by deconstructing the martini glass, mixing the sharp lines with the creative flair from the cocktail crafting process.
Our research told us that guests like to choose by flavour and how they feel. So we created an emotive and shareable experience with ‘What’s Your Martini Mood?’ A playful narrative featuring throughout the menu that prompts the user to consider their desires in the actual moment.
The finished cocktail menu is simple to navigate and very easy to read in low lighting. Every drink has a helpful illustration while retaining the surprise of seeing your drink for the first time. The new design makes browsing and choosing cocktails to suit your mood an absolute joy!

We worked closely with the team at Dirty Martini, to create and deliver a new cocktail menu for the high street chain. We began by taking inspiration from the opulent interiors, and by deconstructing the martini glass, mixing the sharp lines with the creative flair from the cocktail crafting process.

Our research told us that guests like to choose by flavour and how they feel. So we created an emotive and shareable experience with ‘What’s Your Martini Mood?’ A playful narrative featuring throughout the menu that prompts the user to consider their desires in the actual moment.

The finished cocktail menu is simple to navigate and very easy to read in low lighting. Every drink has a helpful illustration while retaining the surprise of seeing your drink for the first time. The new design makes browsing and choosing cocktails to suit your mood an absolute joy!
Man smiling whilst reading a magazine in an office
“Re-imagining the Dirty Martini menu was about translating atmosphere into experience. By focusing on mood and flavour, we created a playful journey that guides choice without overwhelming it, something that feels as good to explore as the cocktails are to drink.”
Paul Pisani
New Business Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

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Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey