We were approached to develop and deliver a new beer shop concept in Bedford. We began by closely analysing the beer market to uncover insights and opportunities for differentiation, aiming to attract drinkers away from familiar pub choices and towards something more independent, fresh and exploratory.
Inspired by the irreverent energy of today’s beer scene, we created a brand platform for discerning high-street drinkers. Rooted in a local, independent spirit, the identity uses bold lo-fi graphics and flexible engagement assets that are easy to roll out, adapt, and apply seamlessly across both in-store and online touchpoints.
We created the complete brand from the ground up, including naming, identity, visual styling, and tone of voice. The rollout spanned launch campaigns, signage, website, newsletters and social media, alongside ongoing support for promotions, events, and in-store engagement designed to keep the brand fresh and distinctive.
