Eat With Your Eyes brand logo with smiley face icon
Client / 
Papa-Dum

London's First Indian Grab & Go

What we did
Brand Positioning
Brand Identity / Guidelines
Communications
Artwork / Production
Located in the heart of London, Papa-Dum is a revolutionary repositioning of traditional British Indian take-away. Authentic, healthy and bold street flavours delivered with speed and style - designed to meet the needs of modern metropolitan consumers.
We created the Papa-Dum brand from scratch. We drew inspiration from deep flavour, rich colour and organic floral patterns. The logo typeface evokes subcontinental letter forms and temple architecture. Partnering with interior agency Tanner, we helped create the full customer journey experience.
Having successfully branded Papa-Dum we then developed a street version for new sites in London. The sister concept focused on street food and bespoke Indian cocktails with an edgier environment. We developed the name and created all branding, including signage and menu design. We also designed a website.

Located in the heart of London, Papa-Dum is a revolutionary repositioning of traditional British Indian take-away. Authentic, healthy and bold street flavours delivered with speed and style - designed to meet the needs of modern metropolitan consumers.

We created the Papa-Dum brand from scratch. We drew inspiration from deep flavour, rich colour and organic floral patterns. The logo typeface evokes subcontinental letter forms and temple architecture. Partnering with interior agency Tanner, we helped create the full customer journey experience.

Having successfully branded Papa-Dum we then developed a street version for new sites in London. The sister concept focused on street food and bespoke Indian cocktails with an edgier environment. We developed the name and created all branding, including signage and menu design. We also designed a website.
“As a key part of the Papa-Dum family, Eat With Your Eyes embraced the essence of our brand with so much creativity, energy and enthusiasm. It’s was a pleasure working with you!
Hiren Bagdai
Owner, Papa-Dum
Smiling middle-aged man in navy shirt in modern office
“Our time invested in creatively collaborating with Hiren and his family helped us create a unique, authentic, independent brand, which could flex successfully between casual dining and food on the go. See it in action at James Street, St Paul’s and London Wall!”
Tony Chambers
Co-founder / Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

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we love, in-depth insights and case studies in our food and drink brandzine and website.
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Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey