Located in the heart of London, Papa-Dum is a revolutionary repositioning of traditional British Indian take-away. Authentic, healthy and bold street flavours delivered with speed and style - designed to meet the needs of modern metropolitan consumers.
We created the Papa-Dum brand from scratch. We drew inspiration from deep flavour, rich colour and organic floral patterns. The logo typeface evokes subcontinental letter forms and temple architecture. Partnering with interior agency Tanner, we helped create the full customer journey experience.
Having successfully branded Papa-Dum we then developed a street version for new sites in London. The sister concept focused on street food and bespoke Indian cocktails with an edgier environment. We developed the name and created all branding, including signage and menu design. We also designed a website.