Belgo was founded 25 years ago, and required a refreshed brand experience aligned with the expectations of today’s customers. We were challenged with modernising the brand while preserving its identity, ensuring continued relevance, stronger customer appeal and greater opportunities for future growth and expansion.
Initially, we uncovered a distinctive essence at the heart of Belgo and translated it into a refined logo, compelling brand story, tone of voice and visual identity. The result was a clear, consistent brand positioning that strengthened recognition, communicated core values, and created a more memorable customer experience.
The updated visual identity was then launched and well received across the chain in the UK. Our work included the new food and drink menus, launch materials, seasonal campaigns, and we also developed an ongoing framework for use across social media, digital content, brand films and photography.
