Eat With Your Eyes brand logo with smiley face icon
Client / 
Las Iguanas

Urbanising the Cantina

What we did
Communications
Verbal Identity
Campaign
Artwork / Production
Rooted in the vibrant flavours of Mexico and South America, this much-loved cantina and cocktail destination approached us to reimagine its menu campaign with a less predictable, more contemporary edge.
Working in close collaboration with the Las Igs team, we evolved the visual language - dialling back expected tropical cues in favour of a more confident, urban aesthetic. Bolder typography, layered textures and more ‘street’ imagery brought a new sense of attitude, while retaining the brand’s inherent energy and warmth.
The campaign extended across a suite of 20+ menus, catering for different audiences and occasions - from bottomless brunch through to cocktail clubs. Our cohesive system of artwork and price banding ensured consistency at scale, while easing the load on the internal team.

Rooted in the vibrant flavours of Mexico and South America, this much-loved cantina and cocktail destination approached us to reimagine its menu campaign with a less predictable, more contemporary edge.

Working in close collaboration with the Las Igs team, we evolved the visual language - dialling back expected tropical cues in favour of a more confident, urban aesthetic. Bolder typography, layered textures and more ‘street’ imagery brought a new sense of attitude, while retaining the brand’s inherent energy and warmth.

The campaign extended across a suite of 20+ menus, catering for different audiences and occasions - from bottomless brunch through to cocktail clubs. Our cohesive system of artwork and price banding ensured consistency at scale, while easing the load on the internal team.
“The attention to detail, expert knowledge in this field and keen understanding on all feedback has led to this menu being the most successful our brand has experienced.
Doug MacDonald
Marketing Manager, Las Iguanas
Man wearing Bass Pro Shops cap and Carhartt WIP t-shirt
“A great project for both the design and artwork teams in our studio. All creative styling and concepts followed by artwork for 20+ different menus with price banding and content variants.”
Steve Humber
Head of Studio
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

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Industry Insights

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Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey