We partnered with Marriott Hotels to develop and activate the Cast Iron concept in hotels around the UK. Our focus was to showcase the menu of classic grills and globally inspired dishes, all crafted with the finest seasonal British ingredients, to appeal to both guests and diners beyond the hotel.
The brand positioning was developed to reflect the core values, delivered with an honest tone of voice, art-directed photography and a suite of communications, designed to complement the environments and bring the dishes to life for consumers with the same passion as if they were coming directly from the chefs themselves.
A complete suite of new menus was also created to ensure clarity and functionality, together with all point of sale materials and digital advertising. We also managed and produced all photography and video content used across the new brand communications, ensuring a consistent and cohesive visual identity throughout.
