As staycations grew in popularity, Marriott Bonvoy required a campaign that repositioned its offering from corporate to leisure, reflecting shifts in the UK holiday market. We developed a compelling family-led concept and creative campaign highlighting the benefits and appeal of enjoying quality time together on a family break.
We created a series of hand-illustrated maps for each location, featuring notable historic places of interest, and developed a campaign from social to dinner time. This included drawstring bags with ‘Eddie the Explorer’ bears, themed menus, and activity sheets, enabling children to fully immerse themselves in family-led local experiences.
Marriott Bonvoy successfully up-sold nearly 300 domestic packages across six hotels within the first five months of launch. The campaign performed well and was recognised as a finalist for ‘Best Marketing Operation’ at the 2023 Worldwide Hospitality Awards, highlighting its effectiveness and industry impact.