Eat With Your Eyes brand logo with smiley face icon
Client / 
Accor / Mercure Hotels

Embrace the Spirit of the Grill

What we did
Brand Positioning
Photography
Video / Production
Brand Identity / Guidelines
Communications
We worked closely in partnership with hospitality consultancy Egg Soldiers to create and deliver an exciting grill restaurant concept for Mercure Hotels. From our initial research and insights, we identified opportunities to make a real difference to help the new brand stand out against highstreet favourites.
We then clearly defined the brand’s positioning, developed a name and explored ways to visually bring it to life. A handcrafted identity was created to serve as the brand’s signature, along with a design system to ensure consistency across all communication touchpoints.
Within a few months of opening, the launch proved to be a huge success. Spend per guest had risen by 34% compared to the previous year, and the total F&B revenue was up by 20%. Everyone is revelling in the new look and tastes, and we’re delighted with the results too!

We worked closely in partnership with hospitality consultancy Egg Soldiers to create and deliver an exciting grill restaurant concept for Mercure Hotels. From our initial research and insights, we identified opportunities to make a real difference to help the new brand stand out against highstreet favourites.

We then clearly defined the brand’s positioning, developed a name and explored ways to visually bring it to life. A handcrafted identity was created to serve as the brand’s signature, along with a design system to ensure consistency across all communication touchpoints.

Within a few months of opening, the launch proved to be a huge success. Spend per guest had risen by 34% compared to the previous year, and the total F&B revenue was up by 20%. Everyone is revelling in the new look and tastes, and we’re delighted with the results too!
“We couldn’t be happier with the incredible work and creativity. From the start, their passion and expertise was clear, and they’ve crafted a concept that exceeds our vision. We’ve received fantastic feedback from our guests and it’s already delivering profitable results!”
Darren Cooke
General Manager, Mercure Hotels
Smiling bald man in black jacket in modern office
“Embracing the power of creative collaboration! We worked closely as a team and with partners to bring alive Mercure’s vision, doing what we love best - transforming brands into experiences that connect with consumers and deliver results!”
Chris Brown
Creative Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

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Industry Insights

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Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey