We worked closely in partnership with hospitality consultancy Egg Soldiers to create and deliver an exciting grill restaurant concept for Mercure Hotels. From our initial research and insights, we identified opportunities to make a real difference to help the new brand stand out against highstreet favourites.
We then clearly defined the brand’s positioning, developed a name and explored ways to visually bring it to life. A handcrafted identity was created to serve as the brand’s signature, along with a design system to ensure consistency across all communication touchpoints.
Within a few months of opening, the launch proved to be a huge success. Spend per guest had risen by 34% compared to the previous year, and the total F&B revenue was up by 20%. Everyone is revelling in the new look and tastes, and we’re delighted with the results too!