Working with Greene King, we helped create a more experiential food positioning for their younger, super-social urban pub estate. For this quirky, lively, ultra inclusive pub demographic, the visual style and tone of voice had to go beyond the norm.
Photography was key to connect with this highly social customer group. We placed the camera in the heart of the dining experience, so it became ‘one of the gang’ and documented a social energy beyond food. Menus, posters, social comms and internal staff marketing followed a simple colour and typographical standard.
We developed a written standard with a social, playful nature, including a campaign call to action… “Foodie thrills with a plant-based edge, explicitly designed for the curious”. We have also completed a food repositioning strategy for two other sectors within the Greene King urban estate targeted at different demographics.
