Eat With Your Eyes brand logo with smiley face icon
Client / 
Greene King

A New Breed of Everyday Pub

What we did
Brand Positioning
Brand Identity / Guidelines
Communications
Brand Strategy
Hungry Horse, with over 300 pubs nationwide, required a fresh approach to branding that better reflected its everyday pub offer. We initially explored what makes a great local pub, where customers can enjoy great-value food and drinks in a relaxed atmosphere designed for families, friends and communities alike.
As part of the project, the existing logo was refined into a clearer, more modern identity. Communications were also refreshed with a softer, more approachable tone of voice across menus, launch materials, social and digital assets, and photography, creating a more welcoming and consistent customer experience.
Following the repositioning, Hungry Horse saw a 2.3% increase in covers alongside a 9.5% rise in drink sales. Brand awareness also grew significantly across digital platforms, reflecting stronger customer engagement and a more consistent brand presence, reinforcing its value-led, welcoming pub experience nationwide.

Hungry Horse, with over 300 pubs nationwide, required a fresh approach to branding that better reflected its everyday pub offer. We initially explored what makes a great local pub, where customers can enjoy great-value food and drinks in a relaxed atmosphere designed for families, friends and communities alike.

As part of the project, the existing logo was refined into a clearer, more modern identity. Communications were also refreshed with a softer, more approachable tone of voice across menus, launch materials, social and digital assets, and photography, creating a more welcoming and consistent customer experience.

Following the repositioning, Hungry Horse saw a 2.3% increase in covers alongside a 9.5% rise in drink sales. Brand awareness also grew significantly across digital platforms, reflecting stronger customer engagement and a more consistent brand presence, reinforcing its value-led, welcoming pub experience nationwide.
Smiling woman holding glasses while working on laptop
“Working on this project with Hungry Horse was
all about redefining what a great local pub really stands for - great value, a relaxed atmosphere and a genuinely welcoming space for families, friends and communities to come and enjoy special time together.”
Fiona Corneil
Account Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

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Industry Insights

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Every week we curate a complimentary bite-sized food and drink newsletter for all of our clients and followers.
Industry Insights The Nibble
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Check out what’s trending, what we love, in-depth insights and our project case studies in our food and drink brandzine.
Industry Insights Tasty 100

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© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales: No. 1234567890

Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales: No. 1234567890
Member of the Bedfordshire Chamber of Commerce logoDBA Association Member logo in grey