Eat With Your Eyes brand logo with smiley face icon
Client / 
Stonegate Group

Redefining The Local

What we did
Brand Positioning
Brand Identity / Guidelines
Campaign
Brand Strategy
We were asked to help Stonegate Group split their ‘Pub & Dining’ division into two new guest-facing formats. A ‘one size fits all’ approach was no longer strategic enough for differing expectations between ‘Town/City’ and ‘Destination’ pubs.
We developed positioning for both brands - defining pillars, personality, story, and tone. We created the names: ‘Pubsmiths’, reflecting British craftsmanship and expertise, and ‘Heritage Pubs’, celebrating the history and social value of the great British pub. Both logos were designed to reflect this.
Each brand included full guidelines for logo use, colour, typography, and photography. We also delivered initial menus, point-of-sale, and seasonal templates for in-house teams to adapt.

We were asked to help Stonegate Group split their ‘Pub & Dining’ division into two new guest-facing formats. A ‘one size fits all’ approach was no longer strategic enough for differing expectations between ‘Town/City’ and ‘Destination’ pubs.

We developed positioning for both brands - defining pillars, personality, story, and tone. We created the names: ‘Pubsmiths’, reflecting British craftsmanship and expertise, and ‘Heritage Pubs’, celebrating the history and social value of the great British pub. Both logos were designed to reflect this.

Each brand included full guidelines for logo use, colour, typography, and photography. We also delivered initial menus, point-of-sale, and seasonal templates for in-house teams to adapt.
“It was fundamental we partner with the right strategic agency. Eat With Your Eyes embraced our vision to create two distinct formats, using our in-depth data and market research to guide development. Together, we crafted two effective brands tailored to each location and guest profile.”
Liam Wall
Head of Marketing, Stonegate Group
Man with glasses speaking animatedly holding a pencil
“Pubs are known by the name above the door – not the brand portfolio they sit within, so getting pub group re-branding correct is nuanced. It has to be carefully considered and executed consistently.”
Steve Oakey
Founder / Creative Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

Industry Insights

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Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
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Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey