Eat With Your Eyes brand logo with smiley face icon
Client / 
Wells & Co.

Reimagined Signs for Modern Times

What we did
Communications
Artwork / Production
Illustration / CGI
Research / Immersion
Wells & Co. approached us to deliver a consistent style to their pub sign pictorials to unify and modernise their estate. They wanted the new designs to represent the fresh thinking of Wells & Co. while taking care not to lose what makes a traditional pub sign so iconic.
The old English local can be one of the pillars of the community so we researched the heritage of each pub to make sure we were sympathetic to the location, the history and included elements from previous iterations of the pub signage where it was appropriate.
Our whimsical, surrealist illustrations draw from the character of each individual pub while still working as a recognisable suite. As well as a consistent lock-up we gave each illustration a playful gastronomic twist to infuse them with Wells & Co’s forward thinking DNA.

Wells & Co. approached us to deliver a consistent style to their pub sign pictorials to unify and modernise their estate. They wanted the new designs to represent the fresh thinking of Wells & Co. while taking care not to lose what makes a traditional pub sign so iconic.

The old English local can be one of the pillars of the community so we researched the heritage of each pub to make sure we were sympathetic to the location, the history and included elements from previous iterations of the pub signage where it was appropriate.

Our whimsical, surrealist illustrations draw from the character of each individual pub while still working as a recognisable suite. As well as a consistent lock-up we gave each illustration a playful gastronomic twist to infuse them with Wells & Co’s forward thinking DNA.
Smiling bald man in black jumper at office desk
“Rooted in storytelling and tradition, a good pub sign is one of the things that makes a proper pub feel like a proper pub. With our illustrations we strove to balance fun and innovation with this heritage, breathing new life into established norms.”
Jake Lockett
Senior Motion Designer
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

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Industry Insights

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Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
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Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey