Eat With Your Eyes brand logo with smiley face icon
Client / 
KellyDeli

Sushi Served with a Smile

What we did
Brand Positioning
Brand Identity / Guidelines
Communications
Digital / Motion
The KellyDeli team approached us with the name ‘Happy Tokyo’, asking us to create a new Asian grab and go brand. We took no time at all to explore how we could bring their vision alive, always keeping one eye on their belief that eating healthier food can benefit wellbeing.
Inspired by Japanese typography, we created two smiling characters within the logo to reflect this sense of joy. The smiles evoke a friendly brand ethos and a warm welcome. We then developed the guidelines, fusing elements, such as authentic colours with a manga-inspired animation style to add energy and pace.
We’re very pleased to say that the Happy Tokyo concept has now been launched in Morrisons stores in the UK, as part of a wider rollout of fresh, in-store Asian food counters across Europe. Customers are enjoying the flavours and the convenient experience, and we’re delighted to see the brand growing too.

The KellyDeli team approached us with the name ‘Happy Tokyo’, asking us to create a new Asian grab and go brand. We took no time at all to explore how we could bring their vision alive, always keeping one eye on their belief that eating healthier food can benefit wellbeing.

Inspired by Japanese typography, we created two smiling characters within the logo to reflect this sense of joy. The smiles evoke a friendly brand ethos and a warm welcome. We then developed the guidelines, fusing elements, such as authentic colours with a manga-inspired animation style to add energy and pace.

We’re very pleased to say that the Happy Tokyo concept has now been launched in Morrisons stores in the UK, as part of a wider rollout of fresh, in-store Asian food counters across Europe. Customers are enjoying the flavours and the convenient experience, and we’re delighted to see the brand growing too.
Man with glasses speaking animatedly holding a pencil
“ This was just one of those projects that was exciting from the start, and that energy carried through it all. We had fun shaping a playful, expressive identity that still felt considered, bringing a little bit of joy and personality to a fast-paced grab-and-go world.”
Steve Oakey
Founder / Creative Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

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Industry Insights

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Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey