Eat With Your Eyes brand logo with smiley face icon
Client / 
Pack'd

The Right Blend of Fresh Thinking

What we did
Communications
Photography / Video
Digital Motion
Brand Strategy
Created by nutritionists with modern lifestyles in mind, everything at Pack’d, from smoothie kits to premium organic fruit is simple, wholesome, and naturally delicious. We were approached to produce a refreshed library of photography to be used across all communications, reinforcing the brand’s health-conscious ethos.
Across a two-day shoot, we crafted scenes in a homely backdrop to resonate with the brand’s various consumer demographics. We tailored the products to different situations to showcase the versatility of the frozen fruit and vegetable brand, while introducing people to provide personality and warmth.
The final assets delivered a varied bank of lifestyle imagery that can either stand alone or support more e-commerce-focused product shots. This imagery has been used across the Pack’d website, social media and CRM content, helping to create a cohesive brand presence.

Created by nutritionists with modern lifestyles in mind, everything at Pack’d, from smoothie kits to premium organic fruit is simple, wholesome, and naturally delicious. We were approached to produce a refreshed library of photography to be used across all communications, reinforcing the brand’s health-conscious ethos.

Across a two-day shoot, we crafted scenes in a homely backdrop to resonate with the brand’s various consumer demographics. We tailored the products to different situations to showcase the versatility of the frozen fruit and vegetable brand, while introducing people to provide personality and warmth.

The final assets delivered a varied bank of lifestyle imagery that can either stand alone or support more e-commerce-focused product shots. This imagery has been used across the Pack’d website, social media and CRM content, helping to create a cohesive brand presence.
Smiling young woman working at a desk with computer
“It was great to see the concepts and scenarios come to life around each product. From sourcing a studio with a kitchen, to styling models and art directing the shoot, our team was able to blend the Pack’d ethos with fresh and exciting photography.”
Chloe George
Account Manager
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Member of the Bedfordshire Chamber of Commerce logoDBA Association Member logo in grey

Industry Insights

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Every week we curate a complimentary bite-sized food and drink newsletter for all of our clients and followers.
Industry Insights The Nibble
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Check out what’s trending, what we love, in-depth insights and our project case studies in our food and drink brandzine.
Industry Insights Tasty 100

Follow Us

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© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales: No. 1234567890

Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales: No. 1234567890
Member of the Bedfordshire Chamber of Commerce logoDBA Association Member logo in grey