Eat With Your Eyes brand logo with smiley face icon
Client / 
The Pizza Room

Room for a Slice of Creative

What we did
Packaging
Brand Positioning
Brand Identity / Guidelines
Illustration
We were asked to bring a new slice of creativity and a playfulness to the existing Pizza Room brand, incorporating more of the unique spirit and quality of the London family chain.
We helped re-position The Pizza Room and communicate this essence through a simple, clear message – ‘Pizza. Made Properly’. Using lots of the existing logo ingredients for continuity, we baked in a little more relaxation and an essence of the handmade – to evoke more craft.
Relaxed and playful illustrations, casual typography and conversational messaging all ensured customers felt welcomed and at home. Fun pizza packaging helped to showcase the brand’s personality beyond the locations.

We were asked to bring a new slice of creativity and a playfulness to the existing Pizza Room brand, incorporating more of the unique spirit and quality of the London family chain.

We helped re-position The Pizza Room and communicate this essence through a simple, clear message – ‘Pizza. Made Properly’. Using lots of the existing logo ingredients for continuity, we baked in a little more relaxation and an essence of the handmade – to evoke more craft.

Relaxed and playful illustrations, casual typography and conversational messaging all ensured customers felt welcomed and at home. Fun pizza packaging helped to showcase the brand’s personality beyond the locations.
Man smiling whilst reading a magazine in an office
“Who doesn’t love pizza right! Our love of Italian food and modern street food trends, led us to help elevate this pizza brand, tightening up brand standards and creating custom pizza box designs. Magnifico!”
Paul Pisani
New Business Director
Like what you see?
Let's Chat

Other Work

A Full House of New Flavours

Mecca Bingo
  • Brand PositioningCommunications
View Project

Elevating the Clubroom

David Lloyd Clubs
  • CommunicationsCampaign
View Project

Urbanising the Cantina

Las Iguanas
  • CommunicationsVerbal Identity
View Project

Embrace the Spirit of the Grill

Accor / Mercure Hotels
  • Brand PositioningPhotography
View Project

Award Winning Alternatives

Bidfood
  • PackagingBrand Positioning
View Project

A Brave Spirit Unleashed

Sly Dog Rum
  • PackagingBrand Positioning
View Project

In the Company of Food Experts

CH&CO
  • Brand Identity / GuidelinesVerbal Identity
View Project

Sushi Served with a Smile

KellyDeli
  • Brand PositioningBrand Identity / Guidelines
View Project

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Follow us

Blank white image with no visible content

Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey