Eat With Your Eyes brand logo with smiley face icon
Client / 
Big Table Group

Hail the Ale and Behold the Bean

What we did
Brand Positioning
Brand Identity / Guidelines
Communications
Artwork / Production
Ale & Coffee Houses are a modern British pub concept, bringing together a local pub, coffee house and restaurant under one roof. Working with Big Table Group, we were tasked with creation and launching this new all-day concept.
We developed the positioning, brand identity and tone of voice for the Ale & Coffee House umbrella brand, before creating individual identities and marketing for the first three pub locations.
Each site offers a contemporary interpretation of the classic pub, with a distinct sense of character informed by its name. A bold and distinctive colour palette was applied consistently across interiors and customer touchpoints, including illustrated pub identities, food and drink menus, A-boards and staff uniforms.

Ale & Coffee Houses are a modern British pub concept, bringing together a local pub, coffee house and restaurant under one roof. Working with Big Table Group, we were tasked with creation and launching this new all-day concept.

We developed the positioning, brand identity and tone of voice for the Ale & Coffee House umbrella brand, before creating individual identities and marketing for the first three pub locations.

Each site offers a contemporary interpretation of the classic pub, with a distinct sense of character informed by its name. A bold and distinctive colour palette was applied consistently across interiors and customer touchpoints, including illustrated pub identities, food and drink menus, A-boards and staff uniforms.
Man smiling whilst reading a magazine in an office
“A fast-paced and exciting project, developing branding for stand-out locations in two of the UK’s busiest airport terminals. A great collaborative process, working with the client in collaboration to ensure that what we created was engaging and compelling.”
Paul Pisani
New Business Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

© 2026 Eat With Your Eyes.
All rights reserved.
Registered in England & Wales
No. 1234567890
DBA Association Member logo in grey

Industry Insights

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Industry Insights The Nibble
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Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
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Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
Industry Insights The Nibble
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Industry Insights Tasty 100

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales No. 1234567890
DBA Association Member logo in grey