Ale & Coffee Houses are a modern British pub concept, bringing together a local pub, coffee house and restaurant under one roof. Working with Big Table Group, we were tasked with creation and launching this new all-day concept.
We developed the positioning, brand identity and tone of voice for the Ale & Coffee House umbrella brand, before creating individual identities and marketing for the first three pub locations.
Each site offers a contemporary interpretation of the classic pub, with a distinct sense of character informed by its name. A bold and distinctive colour palette was applied consistently across interiors and customer touchpoints, including illustrated pub identities, food and drink menus, A-boards and staff uniforms.